What started over a decade ago as a hobby in the home of Marleylilly owner and CEO Kelly Owens has grown into an industry-leading e-commerce business specializing in personalized gifts and accessories for women and children. The first embroidery machine Marleylilly purchased was delivered by the same Hirsch Solutions representative they still work with today. To get the machine into the house, he had to remove the door frames. Just months later, Marleylilly was expanding, mov

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Online product personalization is a rapidly growing industry, thanks to its ability to create desirable products in seconds. Since customers have a hand in the design process, they can create something unique to their tastes and experiences, all from the comfort of their home. It also means businesses can charge more while creating a deeper connection between the product and the consumer.   The Personalization Process    With an online designer, customers get a realistic 3D r

Direct-to-film (DTF) printing is an emergent form of apparel decoration, with a lot of different players entering the space. Instead of printing directly onto an article of clothing, DTF prints the design on a special film that is heat-pressed onto the final product. Advantages of DTF printing in clude its ability to easily print on dark surfaces and different materials such as leather, ceramic, and glass. Whenever a new form of decoration becomes popular, the technology and