Choosing the Right Online Designer

Online product personalization is a rapidly growing industry, thanks to its ability to create desirable products in seconds. Since customers have a hand in the design process, they can create something unique to their tastes and experiences, all from the comfort of their home. It also means businesses can charge more while creating a deeper connection between the product and the consumer.  

The Personalization Process  

With an online designer, customers get a realistic 3D rendering of the product and can place their orders with just a few clicks. It also works with every style of embellishment, including but not limited to embroidery, print, and engraving. This means that as the business grows, so does the number of personalization options that keep customers coming back for more.  

Types of Online Designers  

Integrating this software onto an existing website is almost as easy as the ordering process itself. All that's required is to decide the level of personalization available. Will customers upload their own images? Can text be added? Are there product or location restrictions? Which fonts, colors, and designs will you make available to your customers?  

To make the decision-making process easy, PulseID has created two different styles of online designers. PulseID's template-based option is best for those looking for a controlled approach. For companies looking to give their customers a high level of creative freedom, PulseID created the freeform designer. 

A Controlled Approach with Template-Based  

With a template-based designer, consumers choose the text, font, and color of the final product based on a premade template with preselected designs. This is often used to ensure all products follow the company's branding or if they already have a few high-quality options in mind. It can also be used to give customer easy options surrounding popular topics such as sports teams or school logos if the company has usage rights for those trademarks.  

Unlimited Creativity with Freeform  

Implementing a freeform designer into an e-commerce website gives customers full creative control to create their dream product. Unlike template-based, shoppers can add and manipulate text, effects, and designs in any way they see fit within one or multiple defined locations. Freeform also allows original images to be uploaded, so there's much more opportunity to make products that are one of a kind.   

Implementation  

Once PulseID is installed, a different type of designer can be set for each product, or they can all be the same. Businesses can then use their pre-existing product images to immediately start taking personalized orders and manage them through PusleID's administrative dashboard. This dashboard also provides vital design, machine, and operator information. Tracking this information allows businesses to see what's causing bottlenecks in their workflow so they can be mitigated, decreasing downtime and increasing profits.  

Get Started Today  

Adding an online designer to any existing e-commerce website has never been so straightforward, so this is the perfect time to get started. Not only are consumers willing to pay more for this premium service, but software like PulseID keeps track of your orders for you. Implement an online designer into your website today by visiting tajimasoftware.com/PulseID.